10 things to help communicate change

Written by

Don’t drown people in too much information
Talk about what you want to happen not what you think, change happens when people understand what is needed
Provide visual or physical evidence to show people the problem – are you all in agreement that this is a problem that needs addressing
Help people do what they want – with simple and clear instructions
Ask why it hasn’t happened yet, why you haven’t been successful so far – the more you understand this the better
Know how the world is currently and what you think it could be – describe the gap between the two
You can say one thing in multiple ways – but don’t communication multiple issues in one go
Seek individuals who have a story to tell and give them a voice
Listen
And finally, never presume that people remotely understand a single thing you are talking about – be clear and avoid jargon and acronyms