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Learning from the 1000 lives campaign

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Exploring the role of communications in quality improvement Campaigning has often been thought of as not particular scientific or credible when it comes to evidence based interventions for change. There is also a paucity of articles or books to help with designing and implementing campaigns which relate to improving quality improvement. The application of communication theories to campaigning has only recently emerged as an effective mechanism by which we can change behaviour, attitudes and values […]